Terms of Service

Last updated: September 2026

Who you are contracting with

Tiny Sleepers is a trading name of SwiftLead Ltd, registered in England and Wales, company no. 16743938, registered office Unit 82a James Carter Road, Mildenhall, Bury St. Edmunds, England, IP28 7DE. You can reach us at info@swiftlead.co.uk.

Service description

Tiny Sleepers provides behavioural baby sleep consulting via WhatsApp. Our service is educational in nature and is not medical advice.

Scope of service

We provide guidance on:

• Sleep routines and schedules
• Sleep environment optimisation
• Gentle settling methods
• Wake windows and nap transitions

We do not provide medical advice. If your child has medical concerns (breathing issues, suspected reflux/CMPA, weight gain concerns, developmental delays, persistent fever), we will always recommend consulting your GP or health visitor.

Prices and payment

Payment is required before the start of each support package. Current prices are the 2 weeks package at £400, the 4 weeks package at £520, additional weeks for returning clients at £95 per week, the self-paced sleep course at £97, the starting-solids course at £67, and the one-off Personalised Sleep Plan at £127. The price shown at checkout is the price you pay; there are no additional fees.

Your right to cancel

Because you buy from us online or over WhatsApp, this is a distance contract and you have a statutory right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Nothing in these terms limits that right.

The 14-day cancellation period

You have 14 days to cancel, without giving any reason. For the support packages and extra weeks the 14 days run from the day after we confirm your booking. For digital content (the online courses) the 14 days run from the day after purchase, subject to the section on immediate access below. The Personalised Sleep Plan works differently, because you ask us to build it straight away and it is delivered within 48 hours — see the section on the plan below.

How to cancel

Tell us clearly that you want to cancel, before the 14 days are up. Any clear statement is enough — email info@swiftlead.co.uk, message us on WhatsApp, or write to us at Unit 82a James Carter Road, Mildenhall, Bury St. Edmunds, England, IP28 7DE. You may use the model cancellation form below, but you do not have to. We will acknowledge your cancellation without delay.

Refunds

If you cancel a support package in time we will refund all payments received from you, using the same payment method you used, within 14 days of being told you want to cancel, less any proportionate charge described in the next section. The Personalised Sleep Plan and the online courses each follow their own section below.

The Personalised Sleep Plan

The Personalised Sleep Plan is a one-off piece of work: a written plan built for your child from your questionnaire answers and delivered as a PDF within 48 hours. When you buy it you expressly request that we start work on it immediately, inside the 14-day cancellation period, and you acknowledge that once the plan has been delivered the service has been fully performed and your right to cancel ends. That request and acknowledgement is set out next to the buy button on our website, so you see it before you pay.

Once your plan has been delivered, no refund is due. If you cancel before it has been delivered, we refund you less a proportionate charge for the work already done on it, and we will show you the calculation.

For the first 48 hours after your plan lands you can message us on WhatsApp with questions about it and we will answer the same day. That is included with the plan free of charge, does not form part of the price, and does not extend or revive the right to cancel. If the plan is not working for your child, tell us and we will adjust it. Your rights under the Consumer Rights Act 2015, if the plan was not prepared with reasonable care and skill, are unaffected.

If you ask us to start a support package within the 14 days

Sleep problems rarely wait a fortnight, so most families ask us to start straight away. If you make an express request for support to begin during the 14-day cancellation period and you then cancel, you still get your refund, but we may charge you a proportionate amount for the support actually provided up to the moment you told us you were cancelling, measured against the full price of the package. For example, cancelling on day 4 of a 4 weeks package would leave you liable for roughly 4/28ths of £520, and we would refund the rest. We will never charge more than that proportion, and we will show you the calculation.

If you did not ask us to start early, and we have not started, you get a full refund with nothing deducted.

Online courses and other digital content

The online courses give you access immediately on purchase. Where you consent to that immediate access and acknowledge that you lose your right to cancel, the 14-day cancellation right ends once access is supplied. We ask for that consent and acknowledgement on the buy button before you pay. If you never received access, or the content is faulty or not as described, your rights under the Consumer Rights Act 2015 are unaffected and you should contact us.

After the 14 days

Once the cancellation period has passed, we do not refund support that has already been delivered, and we do not refund a plan that has already been delivered. If the plan is not working we will adjust the approach for as long as your package runs — that is what the daily support is for. This does not affect your statutory rights if the service was not carried out with reasonable care and skill.

Model cancellation form

Complete and return this form only if you wish to cancel the contract. You can copy it into an email or a WhatsApp message.

Confidentiality

All WhatsApp conversations are confidential. We never share client information, messages, or screenshots without explicit written consent.

Testimonials and reviews

We are a new service and we do not currently publish any client testimonials or reviews. If and when we do, they will be the genuine words of real clients, published only with their explicit written consent, and removed at their request. We will never publish invented, incentivised or edited-for-effect testimonials, and we do not publish aggregate star ratings. We follow the CAP Code and ASA guidance on testimonials and endorsements, and we never guarantee specific sleep outcomes.

Limitation of liability

While we strive to provide the best guidance possible, we cannot guarantee specific sleep outcomes. Every baby is different and results vary. Our advice follows NHS and Lullaby Trust guidelines but is not a substitute for professional medical advice. Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be excluded.

Complaints

If something has gone wrong, tell us at info@swiftlead.co.uk and we will respond within 5 working days.

Governing law

These terms are governed by the law of England and Wales, and you can bring proceedings in the courts of the UK nation in which you live.

Contact

For questions about these terms, please contact us.