Services & Pricing
Personalised sleep plans and daily WhatsApp support — designed to get your baby sleeping better within the first week.
Personalised plans £127 · 2 week support £400
Replies 7.30am to 9pm, usually within the hour
Both options include
Our approach
Not cry-it-out
We offer a spectrum of gentle methods. You choose what feels right — we never push a single approach.
No judgement. Ever.
Co-sleeping, feeding to sleep, using a dummy — we meet you where you are. No shame.
Built for YOUR baby
Every plan is created from scratch based on your baby's age, temperament, and your family's situation.
Not a static PDF
Ask us about the plan on WhatsApp once it lands. With 2 week support we check in every morning and change the plan as your baby responds.
Two ways to work with us
Most families start with the plan. If you'd rather have us alongside you every day while you do it, choose 2 week support.
Personalised sleep plan
£127
- ✓A written plan built from your answers, not a template
- ✓Delivered within 48 hours of your questionnaire
- ✓The £97 course included
- ✓48 hours of WhatsApp questions once it lands
By buying the plan you ask us to start building it straight away and acknowledge that once it has been delivered your 14-day right to cancel ends. Questions for the first 48 hours are included free alongside it. Read the plan terms.
2 week support
£400
- ✓Everything in the personalised plan
- ✓14 days of daily WhatsApp support
- ✓A check-in every morning on how the night went
- ✓The plan adjusted as your baby responds
Already bought the plan? Upgrade within 7 days and the £127 comes off: £273.
Replies 7.30am to 9pm, usually within the hour, 7 days a week.
Before you buy: you have a 14-day right to cancel a support package. If you ask us to start inside those 14 days and then cancel, you pay only for the support actually delivered up to that point, and we refund the rest. Read your right to cancel.
Plans follow NHS and Lullaby Trust safer-sleep guidance, are written in plain English for your baby specifically, and come with WhatsApp help: replies 7.30am to 9pm, usually within the hour, seven days a week.
Prefer to learn on your own?
£97
Our self-paced course covers the same sleep science and methods, and you apply them yourself. Written guides, printable schedules and troubleshooting checklists for every age group. It's included with the personalised plan, so if you want a plan written for your baby too, get the plan instead.
Learn more about the courseCommon questions
Do you use cry-it-out?
No. We offer a spectrum of gentle methods — from very gradual to more structured — and work with you to find an approach that matches your comfort level. You're always in control of what feels right for your family.
What if it doesn't work?
Sleep isn't one-size-fits-all. With 2 week support we check in every morning and change the approach as your baby responds, until we find what works. If you started with the plan and want that daily help, you can upgrade within 7 days for £273, the difference.
What if my baby has reflux or a medical condition?
We're sleep consultants, not medical professionals. If something sounds medical — reflux, tongue-tie, allergies — we'll always recommend speaking with your GP first. We can work alongside medical care to address the sleep side of things.
What are the support hours?
Replies 7.30am to 9pm, usually within the hour, 7 days a week. You can message any time. If your baby wakes at 2am, send us what happened and we'll pick it up in the morning.
How quickly will I see results?
Every baby is different, but with a consistent plan, change usually shows within the first week or two. It depends on the specific challenges, your baby's age, and the approach we use together. With 2 week support we adjust the plan each day based on how your baby responds.
Is this safe for my baby?
Absolutely. All advice follows Lullaby Trust and NHS safe sleep guidelines. We never recommend anything that compromises your baby's safety.
What's the difference between the course and the plan?
The course (£97) teaches you the methods and schedules for your baby's age group, and you apply them yourself. The personalised sleep plan (£127) is written for your baby from a detailed questionnaire, with your questions answered on WhatsApp for 48 hours once it lands, and the course is included with it. 2 week support (£400) adds 14 days of daily WhatsApp support, with a check-in every morning.
Can I pay in instalments?
Klarna is available at checkout alongside card payment. The options, terms and amounts are set by Klarna at the point you pay, based on your own circumstances — we don't quote them here because they aren't ours to quote.